Exclusive GLOBAL launch at Liberty

This week sees the spring launch of our IDEO Parfumeurs brand at Liberty London, a worldwide exclusive for the store

Liberty London

With a global approach to curating their distinct scents, IDEO Parfumeurs’ founders Ludmila and Antoine Bitar are masters of telling a story through scent. Drawing inspiration from Mediterranean locations and the rich history and culture of their home city Beirut, IDEO Parfumeurs takes its name from the French term ‘Ideal Olfactif’ – in other words, the olfactory excellence this exciting brand has introduced through their exquisite and exotic scents

There are four core fragrances: A Weekend in Fountainbleau, Prison Blues, London to Mumbai and Malika’s Temptation. Featuring inspirations ranging from Delacroix paintings to the adventures of Lord Mountbatten, the collection reflects this globetrotting couple’s passion for perfume and storytelling talent


You can also find an edited range of incredible candles, 3 hand-selected scents specially chosen by the Liberty buying team to reflect the diversity of the brands fragrances

Liberty London

We carried out our brand training with the Liberty team this week, so why not visit the store and get the lowdown on this truly exceptional brand. If you cant get to the store, you can find out more, read an interview with the creators or shop online at the Liberty London website, by clicking here


Eau de Parfum £140, 100ml and 180gr Candles £35

April 28, 2016