ulrich-lang

Ulrich Lang Aperture Launch at Liberty

Today we are at a very exciting press launch for the new Ulrich Lang fragrance, Aperture, in the Heritage Suite at Liberty London.

Ulrich Lang New York Fragrances, a brand known for melding fine fragrance with contemporary photography, has created a new fragrance to support the leading photography non-profit and publisher, Aperture Foundation. Today we have released Aperture: a contemporary, limited-edition fragrance, featuring the work of photographer Olivia Bee (www.oliviabee.com). The fragrance is exclusive to Liberty London in the UK.

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About the Brand:

ULRICH LANG NEW YORK FRAGRANCES was created in 2002 when former L’Oréal Executive, Ulrich Lang partnered with longtime friend Britt Bi gelsen. Contemporary photography has inspired the development and packaging of each fragrance in Ulrich Lang New York’s product line. Each fragrance is composed of eclectic notes that artfully balance simplicity with sophistication.

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About the Aperture fragrance:

Ulrich Lang and Aperture are both committed to promoting the most inspiring work in contemporary photography, and Olivia Bee was a natural choice, having already produced a notable body of work at the age of 19. Her creative universe and dreamlike series “Quiet” captures the warmth of the fragrance. Bee’s photograph, featured on the fragrance’s packaging, depicts a silhouette of a young man against a bright red-orange and lavender sky. It perfectly complements the complex, introspective, heady scent developed by Lang. “As a longtime admirer of Aperture’s achievements, I feel honored to have the opportunity to support the organization’s efforts in opening our eyes to new visions in photography. We share the same passion for showcasing both established and emerging talent in the photography world,” says Ulrich Lang, CEO of Ulrich Lang New York Fragrances.

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Fragrance Notes:
TOP: Aldehydes, Pink Pepper, Black Pepper, White Pepper
MID: Tobacco, Jasmin, Cedarwood, hint of Muguet
DRY: Musk, Vetiver, Ambergris, Civet, hint of Amber

The tranquil, kaleidoscopic serenity of the sunset is translated using vibrant pink and white pepper, shimmering aldehydes and a dash of floral illumination from a fine jasmine and muguet. These sit atop a dark silhouette of black pepper, cedar wood and tobacco – calm, and still. The summation, a warm all-encompassing glow of civet, ambergris, amber and musk – powerful, contemplative and surreally beautiful.

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Why Collaborate with Olivia Bee?

OLIVIA BEE, at 19 years old, has shot campaigns for Hermès and Converse, and is a regular contributor to The New York Times Magazine and Zeit magazine in Germany. Visit Oliva’s website.

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Aperture- the Foundation

APERTURE, a not-for-profit foundation, connects the photo community and its audiences with the most inspiring work, the sharpest ideas, and with each other—in print, in person, and online. Created in 1952 by photographers and writers as “common ground for the advancement of photography,” Aperture today is a multiplatform publisher and center for the photo community. Click here to find out more.

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The fragrance is exclusive to Liberty in the UK, so visit their fragrance department soon to experience it for yourself!
APERTURE ULRICH LANG NEW YORK
100ml Eau de Parfum £125 Available at Liberty, Regent St, London.


July 1, 2014