On 24th October, we wholeheartedly welcomed the first Indie Beauty Expo to the UK. Born in New York City, the event was designed to introduce independent global beauty labels to everyone from press to buyers, to bloggers and the public. Exhibitors tend to have a strong natural and organic message, and the London Indie Beauty Expo was no different

Providing a platform for smaller brands from around the world, they were given the opportunity to showcase what makes them special and shout about their all-important brand ethos. Eventgoers hankering for innovative beauty brands got to learn about the newest niche products in the UK, and some before they’ve even hit the UK market

Naturally when we heard that such a prestigious beauty event would be making its debut in London, Luxe Associates had to exhibit! We flew the flag for 3 of our most natural, organic and sustainable brands

Abel is a vegan friendly and 100% plant derived fragrance brand, Alex Carro produces allnatural skincare products that can be mixed to suit you, and Lebon is a toothpaste which offers the user a green and clean alternative to toothpastes on the market which are full of chemicals

Over the 2-day event period, we stood amongst a fragrant cloud of organic essences and scents wafting from all directions, while telling all who approached our stand how much we love these brands and why. We couldn’t think of a better platform to represent our 3 chosen brands than the IBE

There were so many inspiring and exciting brands to experience around us too, we wished we’d had more time to explore the tradeshow. We’re eagerly awaiting next year’s show and wonder what the beauty world will hold until then