On 24th October, we wholeheartedly welcomed the first Indie Beauty Expo to the UK. Born in New York City, the event was designed to introduce independent global beauty labels to everyone from press to buyers, to bloggers and the public. Exhibitors tend to have a strong natural and organic message, and the London Indie Beauty Expo was no different

Providing a platform for smaller brands from around the world, they were given the opportunity to showcase what makes them special and shout about their all-important brand ethos. Eventgoers hankering for innovative beauty brands got to learn about the newest niche products in the UK, and some before they’ve even hit the UK market

Naturally when we heard that such a prestigious beauty event would be making its debut in London, Luxe Associates had to exhibit! We flew the flag for 3 of our most natural, organic and sustainable brands

Abel is a vegan friendly and 100% plant derived fragrance brand, Alex Carro produces allnatural skincare products that can be mixed to suit you, and Lebon is a toothpaste which offers the user a green and clean alternative to toothpastes on the market which are full of chemicals

Over the 2-day event period, we stood amongst a fragrant cloud of organic essences and scents wafting from all directions, while telling all who approached our stand how much we love these brands and why. We couldn’t think of a better platform to represent our 3 chosen brands than the IBE

There were so many inspiring and exciting brands to experience around us too, we wished we’d had more time to explore the tradeshow. We’re eagerly awaiting next year’s show and wonder what the beauty world will hold until then

There’s nothing we love more than visiting our stockists, so we took a little trip over to Winchester recently and […]

This week we launched the newest Ellis Brooklyn scent SUN FRUIT here in the UK with a gorgeous evening at […]

Newcomer to the Tunbridge Wells High Street, Luxe Vida is a chic boutique bursting with gifts, goodies and inspo, all […]

If you’re passing the windows of Liberty’s beauty department in the next 2 weeks, you’ll be hit with the ingenious […]

Spotlight On Diana Vreeland

“There’s only one very good life and that’s the life you know you want and you make it yourself.” – […]

Brand Launch Roundup

There’s been a few notable launches from niche fragrance brands of late, so come and learn more about the goodies […]

How are you feeling right now? Perhaps you’re calm or maybe you’re irritated after a tough day? Now take a […]

Molecular perfumery isn’t a new concept, any niche fragrance connoisseur out there will have heard of it. A modern trend […]

Spotlight On: Linari Fragrances

As the days grow shorter and the weather starts to turn, you’re likely finding yourself reaching for scents you already […]

Eco-friendly – DING! Non-toxic – DING! Sustainable DING! What business doesn’t have these buzzwords on their mind right now? The […]

Quirky niche fume brand D.S. & Durga recently launched a video campaign celebrating their #1 global best seller I DON’T […]

‘It has been said, with some justice, that the world was discovered in perfume’s wake’ – Mandy Aftel, Essence & […]

Spotlight On: Carthusia

An isolated jewel in the Mediterranean, the island of Capri harbours an ancient history as graceful as the fragrance brand […]

Last month we launched our newest fragrance brand Ellis Brooklyn at Harrods Beauty stores. The already established store at Lakeside […]

Sexy and bold. Elegant, and most decidedly present. That’s Photogenics+Co Scroll on down to keep reading, as we shine a […]

If you read our blog about the effects of the pandemic on the fragrance industry (You missed it? Find it here) […]

Cosy up and listen in, because we’ve got a story to tell. You might have spotted the name Ellis Brooklyn […]

Covid-19 has got a lot to answer for, wouldn’t you say? No one would have thought a year ago we’d […]

The fragrance world is rooted in history as far back as the late 1300s. It’s evolved through the ages, as […]

At the start of this month, we were graced with the presence of another of D.S. & Durga’s illustrious fragrance […]

Spotlight On: D.S. & DURGA

‘The power of scent is equal to that of sight and sound’ – D.S. & Durga As we write this, […]

‘Perfume is armchair travel’ This tagline is the backbone supporting every fully formed fragrance and every new olfactory idea from […]

Spotlight on: Abel

Last week’s blog was all about the joyous new scent from Abel, Cyan Nori. But we want to shine the […]

Originally formed in Amsterdam, natural fragrance brand Abel have recently moved across the world to New Zealand, where they now […]

We like to think of ourselves as the custodians of niche, here at Luxe Associates. The brands we work with […]

Liberty. London’s emporium of pioneering design, beautiful merchandise and unexpected edits from the world’s greatest brands, brought to the public […]

Us lovely lot here at Luxe HQ recently teamed up with Liberty London and niche fragrance house DS & Durga, […]

On 24th October, we wholeheartedly welcomed the first Indie Beauty Expo to the UK. Born in New York City, the […]

Earlier this month we hopped across to the emerald isle to witness the launch of new and intriguing skincare brand […]

Since it’s unveiling, Harrods Salon de Parfums has been the go-to destination for some of the world’s most expensive and […]

If the joy brought to you through Carthusia’s fragrance for skin isn’t enough, you’ll be delighted to learn they’ve recently […]

A brand which draws its history and inspiration from the tiny Italian island of Capri, we introduced Carthusia to the […]

With a global approach to curating their distinct scents, IDEO Parfumeurs’ founders Ludmila and Antoine Bitar are masters of telling […]

Did you know Luxe Associates have four of our brands as part of the beautiful men’s department at Fortnum & […]

We are happy to announce that the new Carthusia colour collection, Acqua di Carthusia, has officially launched at Fenwicks in […]

With the festive season upon us now is the perfect opportunity to pay Liberty of London’s fragrance department a visit. […]

Feeling Festive yet? Luxe Associates are excited to introduce the LINARI Albero Di Natale Christmas Tree This contemporary Christmas tree […]

AVE MariaL – New Fragrances Launched at Liberty Luxe Associates are excited to introduce two new fragrances from MariaL, which […]

In the early twentieth century, in a room on the upper floor of the family chateau, the son of a […]

Steven Victor MD Miraculous Skincare Steven Victor MD is a luxurious range that aims to reinvent the skincare regime. Victor […]

PittiFragranze Florence

PittiFragranze Florence Last weekend, 12-14th September, Luxe Associates attended the 12th Pitti Fragranze in Florence – the international fragrance event, […]

The Luxe Associates and LINARI teams have had another successful show at Maison & Objet, where we celebrated the launch […]

As Harrods celebrates the anniversary of its Luxury Living department, we thought we would take some time out to highlight […]

Fancy winning a bottle of Ulrich Lang New York’s newest fragrance Aperture, with the chance for your photography to be […]

After centuries of splendid isolation, the most seductive perfumes in the Mediterranean have reached the shores of the continent In […]

We would like to thank Dario Torre and Stafania Bartolotti from the Profumi del Forte team, who recently travelled all […]

You may have noticed we have recently joined Facebook! If you are not yet a fan (why ever not?) then […]

Walking along the beach on the northern part of the beautiful island of New Zealand, perfumer Mark Buxton was taken […]

We have some very exciting news to share with you all! Aedes de Venustas won “Fragrance Extraordinaire” at the Fragrance […]

Last night we attended the launch of luxury Italian fashion brand Marina Rinaldi’s new Mayfair flagship atelier A good time […]